Before adopting CurbClose, Apex Roofing was trapped in the same cycle as 90% of exterior contractors: driving out to the home, taking measurements, promising to email a quote, and then crossing their fingers while the homeowner shopped around.
"Our biggest bottleneck wasn't finding leads. It was design indecision. Homeowners couldn't visualize the difference between $10,000 architectural shingles and the $15,000 premium option, so they always defaulted to the cheapest bid."
The Cost of Waiting
Apex had previously tried 3D modeling software, but the 24-hour turnaround time completely killed their sales momentum. By the time the 3D model was ready the next day, the emotional high of the sales pitch was gone.
Interactive Demo
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Rendered
Implementing the 'Driveway Close'
In March, Apex mandated a new workflow for all 5 of their sales reps:
- Take a single photo of the home from the driveway upon arrival.
- Upload it to CurbClose while doing the physical roof inspection.
- Sit down with the homeowner and hand them the iPad to co-design the roof in real-time.
The results were immediate and staggering. Homeowners stopped asking 'Why are you more expensive?' and started asking 'How soon can you install the Charcoal Black?'
The ROI by the Numbers
- First-appointment close rate increased from 28% to 54%.
- Average ticket size increased by $3,200 due to premium shingle upsells.
- Zero dollars spent on 3D measurement reports.
"We don't sell roofs anymore. We sell transformations. CurbClose allows us to prove that transformation before we ever pull out a contract."