Selling the Pedestrian Flagstone Aesthetic
Unilock Beacon Hill Flagstone is one of the most popular pavers for high-end residential patios, walkways, and pool decks. It offers a very relaxed, historic appearance with a subtle surface texture that mimics natural cut flagstone.
The key to selling Unilock at a premium margin is selling the "EnduraColor" technology. Explain to the homeowner that standard concrete pavers fade over time because the aggregate is exposed to UV rays and wear. EnduraColor utilizes a two-step manufacturing process that concentrates finer, wear-resistant aggregates and concentrated color on the top surface.
When they understand that their patio won't look washed out in 5 years, the $30 per square foot installed price becomes an investment in permanent beauty.
The Importance of 3D Visualization in Hardscaping
Hardscaping is incredibly difficult for a homeowner to conceptualize. If you hand them a 2D top-down CAD drawing with some circles representing a fire pit and a grill island, they will focus entirely on the final price. A 2D drawing looks like a schematic, not a sanctuary.
To close high-margin Unilock projects, you must use 3D visual rendering. Show them what the Beacon Hill pavers look like wet at night, illuminated by under-cap seating wall lights. When you sell the ambiance, the price tag becomes secondary.
Upselling Borders and Accents
Never sell a monolithic patio. To maximize your gross margin and create a stunning design, you must upsell contrasting borders. For a Beacon Hill patio, suggest a double picture-frame border using Unilock Copthorne in Basalt.
The material cost for a border is relatively small, but the perceived architectural value is massive. It elevates the patio from a basic square of pavers to a custom-tailored outdoor living space, allowing you to easily add thousands of dollars to the final contract.